North Local Weekly: Your cheeky cheat sheet for Encinitas, Leucadia, Solana Beach, and Del Mar—because who has time for fluff when life's pricey enough? We're thoughtfully positioned as fiscally conservative yet socially progressive, abiding by common sense, representing the silent majority. Our charter isn't to express political opinions but to shed light, offer fresh perspectives, entertain, and deliver weekly value to readers. A key responsibility is supporting local businesses by propping up plucky shops and helping folks squeeze more joy out of less cash in the most desirable stretch of land in America, with mesmerizing vistas, and wonderful people. Fueled by wanderlust from couch-surfing across Asia, Africa, Latin America, and Europe before settling stateside, we deliver humble, curious takes on neighborhood buzz, event scoops, killer deals on indie spots and artists, trend peeks, and gentle jabs at local/global nonsense. Quick hits of fun, razor-sharp wit, snort-worthy horoscopes, trivia bombs, deep-ish thoughts, and spotlights on the weird and wonderful.